How Cool Brands Succeeds

Our Core Competencies

Our team is passionate about breathing life into brands and giving them the dynamic identities, they need to prosper. With our expertise in personalization and go to market strategies, we create remarkable branding that makes a lasting impression – turning singular products and entire aisles alike into powerful symbols of success! Depend on us for sustainable victory; no matter the brand’s size or nature, it’ll flourish with the help of our winning formula. Our formula revolves around succeeding at our core competencies:

Marketing

We're on a mission to make sure the world understands our products and their value. Our cutting-edge visuals, campaigns, and marketing elements bring each brand - its own unique identity – straight into focus; while guiding partners through consistent assets that strengthen every product category we offer. It's how we stamp the mark of quality across all media channels!

Strategy

Our team has perfected the art of spotting unique opportunities in the market and crafting innovative solutions for consumers. Our brands and products offer useful, cost-effective options that can be found across all categories - providing a one-stop shop for customers looking to meet their needs!

Brand Management

Cool Brands crafts meaningful experiences that drive tangible outcomes. Our team of experts utilizes innovative marketing techniques to elevate a brand's place in the market, strengthen customer loyalty and boost perceived value. We strive for excellence when managing our brands - pushing it beyond its limits with passion no matter what comes our way! We handle this by focusing on 4 key steps to ensure a brand reaches its full potential:

  • Unlocking a brand’s identity and core values to make it stand out among competitors.
  • Crafting captivating brand stories and executing strategic marketing campaigns
  • We track performance metrics to help identify areas for improvement, allowing our team to modify and craft new strategies to take our brands into even greater heights.
  • Growing and sustaining brand equity to create a positive reputation which will result in increased customer satisfaction.

Licensing

Our licensing program offers an innovative way for reputable partners to join us and make their mark on our brands. We have a broad selection of product categories open to brand-building opportunities, allowing licensees to take advantage of profitable ventures that boost margins as well as maximize potential growth together with our brands!

Environmental Awareness/Impact

Our team wholeheartedly believes in the power of sustainability and giving back. We've dedicated ourselves to doing our part by making eco-friendly products, while also developing programs that positively impact local communities. By working together, we can make a lasting positive difference for future generations!

Partnerships (Wholesalers + Manufacturers)

Our unparalleled partner management strategy is uniquely crafted for each brand and business connection. By forming lasting alliances with our diverse network of wholesalers, manufacturers, and designers we create exclusive products that empower increased margins in a highly competitive market environment.

Interested in becoming a partner – Check out our STP Program

Co-Branding Opportunities

Our passion doesn't end at creating innovative products - we also love to join forces with other brands in the market space. Through co-branding, our combined capabilities can lead to a truly unique positioning on an existing product that showcases each of our brand’s attributes and offerings! By leveraging both of our marketing efforts and technology features, you can expand your product's outreach like never before. Let's explore what collaborative opportunities await us together!