About

About Cool Brands

We are Cool Brands

Cool Brands is the ultimate destination for transforming dreams into reality with a unique and effective approach. We are passionate about creating brands that shine by focusing on creative, innovative strategies paired with exciting marketing programs to maximize brand exposure. Our goal? To make our brands reach their full
potential in an ever-growing marketplace!

How Cool Brands Stays Fresh

Our team brings the power of personalized branding to life. Our know-how and expertise allow us to create remarkable brands with unique identities. Through our core competencies, we deliver quality and consistent execution that provides sustainable success for our brands.

Mission Statement

At Cool Brands, our mission is to create a diverse portfolio of captivating brands that ignite brand awareness and resonate with consumers worldwide. We strive to establish strong partnerships with key wholesalers and retailers, fostering collaborative relationships built on trust and shared success. Through the dedication of our exceptional team, we aim to consistently deliver innovative and high-quality products that captivate the market, setting trends and inspiring a cool lifestyle. Our commitment to excellence, creativity, and authenticity fuels our drive for success.

Our Philosophy

We believe that coolness is not defined by trends or fleeting popularity but is rooted in individuality, self-expression, and embracing one’s true identity. With an unwavering commitment to authenticity, we carefully create brands that resonate deeply with our global audience, igniting a sense of excitement and inspiring them to celebrate their uniqueness

At Cool Brands, we thrive on collaboration and the power of partnerships. We work closely with key wholesalers and retailers who share our passion for coolness, enabling us to amplify our brands’ reach and create meaningful connections with consumers around the world. Our dedicated team of talented individuals, from diverse backgrounds and areas of expertise, is united by a shared vision to redefine the concept of coolness. We continuously push the boundaries of creativity and innovation, staying ahead of trends, and delivering exceptional products that not only meet but exceed expectations.

We are more than just a company; we are a movement. With a deep commitment to sustainability and inclusivity, we strive to make a positive impact on society and the environment. We embrace responsible practices, minimize our ecological footprint, and support diverse communities, amplifying voices that deserve to be heard. Join us on this exhilarating journey of self-expression, inspiration, and innovation without limits. Welcome to Cool Brands, where individuality reigns supreme, creativity thrives, and the possibilities are endless.

Cool Brand Pillars

Community-Minded

Philanthropic

Personal Touch

Increasing Sales & Margins

Brand Partnerships

Brand Exposure

Variety of Categories

Creativity/Innovation

Team Members

Our elite team of specialists cultivates and nurtures our brands to reach their highest potential. Through hard work, dedication, and collaboration we are all driving towards success! Meet the team of very special people who drive our Cool Brands formula to new heights:

Ezra S. Ashkenazi

Founder & CEO

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Saul E. Ashkenazi

Board member, Financial Director

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Simon Douek

Principal

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Joseph Abadi

DIRECTOR, BUSINESS AND LEGAL AFFAIRS

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Deborah Gonzalez

Creative Director

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Rob Gardner

General Manager of Gear, Furniture, and Feeding

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Our Brands

Cool Brands is a vibrant family of diverse and creative new brands which inspires innovative products with unlimited possibilities.  See our brands below:

Let your little one shine like the star they are! Our extensive collection of baby and children products will help create memories that last a lifetime.

Let your little one shine like the star they are! Our extensive collection of baby and children products will help create memories that last a lifetime.

From those determined to tackle any DIY project, to lovers of the outdoors our products are engineered to last so they can withstand anything nature throws at them.

From those determined to tackle any DIY project, to lovers of the outdoors our products are engineered to last so they can withstand anything nature throws at them.

Transform your home into a soothing oasis of serenity by relish nature’s therapeutic energies with fresh and calming vibes.

Transform your home into a soothing oasis of serenity by relish nature’s therapeutic energies with fresh and calming vibes.

Interested in Joining Our Team?

At Cool Brands, creating powerful brands isn’t just a job – it’s our passion. We make sure every dream is given the chance to shine through creative strategies and innovative marketing techniques that give our brands maximum exposure.
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Ezra S. Ashkenazi

Titles
Founder & CEO - Cool Brands LLC
Co Chairman & Chief Officer of New Business Development – SDI Technologies/iHome
Founder – iHome
Founder & Principal – PetMedics (Health & Wellness Products)
Founder – A Star Is Born (in partnership with Vanessa Hudgens)

For 40 years, Ezra has been a leader of innovation in the consumer electronics industry and a trailblazer with experience across a broad range of consumer goods sectors. He has served for more than 30 years as a brand licensee, including for brands such as Timex, and for more than 20 years as a licensor, including for the iHome brand. His broader impact is also reflected in his philanthropic work, including the founding and co-founding of six not-for-profit organizations, from offering vocational education opportunities to women in the New York tri-state area to establishing a cancer center assisting tens of thousands affected by this illness.

Saul E. Ashkenazi

Titles
Finance Manager – Cool Brands LLC
Finance Manager – Weather Tough Intl Corp

Saul E. Ashkenazi has over 18 years of sales and licensing experience at SDI Technologies Inc, a leading manufacturer and marketer of consumer electronics. Mr. Ashkenazi also co-manages his family’s investment entity, Ashkenazi Capital LLC, which invests in securities, real estate, and alternatives.

Simon Douek

Titles
Principal - Cool Brands LLC
CEO/Principal – Five Oak Brand Management

With more than 40+ years of global business experience, Simon has become a trusted resource for identifying strategic licensing partners and managing licensing programs. Over the decades, Simon has developed an extensive network of senior executives and decision makers at major manufacturers, wholesalers, and retailers. He has negotiated hundreds of licensing agreements and led brand management and relaunch efforts across electronics, fashion, beauty, home, and lifestyle categories for brands including Le Tigre, Altec Lansing, Joe’s Jeans, Cosmopolitan, CoverGirl, Caribbean Joe, Versace 1969, Linens ’n Things, Steve Madden, Nicole Miller, French Connection, Ike Behar, and ABS by Allen Schwartz, including acquiring, relaunching, and licensing ABS into new lifestyle categories. Outside of the business world, Simon serves as U.S. President of a private educational institution, providing more than 1,000 students with access to education to date.

Joseph Abadi

Titles
Director, Business and Legal Affairs - Cool Brands LLC

Joseph Abadi is a seasoned attorney with extensive experience in intellectual property transactions representing both licensors and licensees. He has negotiated and finalized agreements for major manufacturers, brand owners, celebrities, social media influencers, and designers across the apparel, footwear, accessories, home and entertainment categories. Joseph’s practice areas include brand acquisitions, licensing, trademarks, marketing, joint ventures, and general corporate and business law. Drawing on his experience as general counsel, Joseph brings a business-oriented perspective to better understand and align the goals of all parties in each transaction.

Deborah Gonzalez

Titles
Creative Director

 Deborah Gonzalez is a seasoned brand strategist and creative executive with more than 33 years of experience building and growing brands across fashion, product development, licensing and consumer lifestyle. Throughout her career, she has led creative teams, developed multi-million-dollar product programs and transformed ideas into distinctive, commercially viable brands across apparel, accessories, wellness and lifestyle categories.

In her role with Cool Brands, Deborah shapes and stewards celebrity-led brands from initial vision through execution. Working closely with talent, brand leadership and licensing partners, she translates vision into a cohesive brand identity, product strategy and scalable consumer ecosystem - ensuring that every product, partnership and consumer touchpoint feels authentic, differentiated and strategically aligned.

Deborah brings together creative instinct, strategic thinking and deep industry experience to build brands that connect emotionally with consumers, translate effectively across categories and perform in the marketplace.

Rob Gardner

Titles
General Manager of Gear, Furniture, and Feeding

 Rob Gardner is a veteran entrepreneur, brand builder, and juvenile products executive with nearly four decades of experience building and growing consumer brands. His career includes leadership roles with Safety 1st and Baby Trend, as well as founding Joovy, where he helped create a recognized and innovative family lifestyle brand. Rob has spent his career identifying market opportunities, developing products, building brands, and creating retail strategies that connect with consumers. His experience spans product development, licensing, sourcing, sales and go-to-market strategy, with longstanding relationships across the juvenile products and retail industries.

At Cool Brands, Rob serves as General Manager of Gear, Furniture, and Feeding, overseeing the development and growth of these key product categories. He identifies and brings on strategic licensees, manages category direction and performance, and ensures that products align with brand standards, consumer needs, and market opportunities.

He also serves as Chairman of the Baby Safety Foundation