About Cool Brands

We are Cool Brands

Cool Brands is the ultimate destination for transforming dreams into reality with a unique and effective approach. We are passionate about creating brands that shine by focusing on creative, innovative strategies paired with exciting marketing programs to maximize brand exposure. Our goal? To make our brands reach their full
potential in an ever-growing marketplace!

How Cool Brands Stays Fresh

Our team brings the power of personalized branding to life. Our know-how and expertise allow us to create remarkable brands with unique identities. Through our core competencies, we deliver quality and consistent execution that provides sustainable success for our brands.

Mission Statement

At Cool Brands, our mission is to create a diverse portfolio of captivating brands that ignite brand awareness and resonate with consumers worldwide. We strive to establish strong partnerships with key wholesalers and retailers, fostering collaborative relationships built on trust and shared success. Through the dedication of our exceptional team, we aim to consistently deliver innovative and high-quality products that captivate the market, setting trends and inspiring a cool lifestyle. Our commitment to excellence, creativity, and authenticity fuels our drive for success.

Our Philosophy

We believe that coolness is not defined by trends or fleeting popularity but is rooted in individuality, self-expression, and embracing one’s true identity. With an unwavering commitment to authenticity, we carefully create brands that resonate deeply with our global audience, igniting a sense of excitement and inspiring them to celebrate their uniqueness

At Cool Brands, we thrive on collaboration and the power of partnerships. We work closely with key wholesalers and retailers who share our passion for coolness, enabling us to amplify our brands’ reach and create meaningful connections with consumers around the world. Our dedicated team of talented individuals, from diverse backgrounds and areas of expertise, is united by a shared vision to redefine the concept of coolness. We continuously push the boundaries of creativity and innovation, staying ahead of trends, and delivering exceptional products that not only meet but exceed expectations.

We are more than just a company; we are a movement. With a deep commitment to sustainability and inclusivity, we strive to make a positive impact on society and the environment. We embrace responsible practices, minimize our ecological footprint, and support diverse communities, amplifying voices that deserve to be heard. Join us on this exhilarating journey of self-expression, inspiration, and innovation without limits. Welcome to Cool Brands, where individuality reigns supreme, creativity thrives, and the possibilities are endless.

Cool Brand Pillars

Community-Minded

Philanthropic

Personal Touch

Increasing Sales & Margins

Brand Partnerships

Brand Exposure

Variety of Categories

Creativity/Innovation

Team Members

Our elite team of specialists cultivates and nurtures our brands to reach their highest potential. Through hard work, dedication, and collaboration we are all driving towards success! Meet the team of very special people who drive our Cool Brands formula to new heights:

Ezra S. Ashkenazi

Founder & CEO

Saul E. Ashkenazi

Board member, Financial Director

Simon Douek

Principal

Joseph Abadi

DIRECTOR, BUSINESS AND LEGAL AFFAIRS

Celia Rao Visconti

BRAND MARKETING CONSULTANT

Our Brands

Cool Brands is a vibrant family of diverse and creative new brands which inspires innovative products with unlimited possibilities.  See our brands below:

Let your little one shine like the star they are! Our extensive collection of baby and children products will help create memories that last a lifetime.

Let your little one shine like the star they are! Our extensive collection of baby and children products will help create memories that last a lifetime.

From those determined to tackle any DIY project, to lovers of the outdoors our products are engineered to last so they can withstand anything nature throws at them.

From those determined to tackle any DIY project, to lovers of the outdoors our products are engineered to last so they can withstand anything nature throws at them.

Transform your home into a soothing oasis of serenity by relish nature’s therapeutic energies with fresh and calming vibes.

Transform your home into a soothing oasis of serenity by relish nature’s therapeutic energies with fresh and calming vibes.

Interested in Joining Our Team?

At Cool Brands, creating powerful brands isn’t just a job – it’s our passion. We make sure every dream is given the chance to shine through creative strategies and innovative marketing techniques that give our brands maximum exposure.

Ezra S. Ashkenazi

Titles
Founder & CEO - Cool Brands LLC
Co Chairman & Chief Officer of New Business Development – SDI Technologies/iHome
Founder – iHome
Founder & Principal – PetMedics (Health & Wellness Products)
Founder & CEO – Weather Tough International Licensing

For 40 years, Mr. Ashkenazi has been an influential leader in the consumer electronics industry and a trailblazer of entrepreneurial activities across various sectors related to goods for consumers. His far-reaching abilities are also manifest through his philanthropic endeavors; he is credited with founding 6 not-for profit organizations that have given hope and improved lives—from offering vocational education opportunities to women all over the world to establishing a cancer center assisting tens of thousands affected by this illness.

Saul E. Ashkenazi

Titles
Finance Manager – Cool Brands LLC
Finance Manager – Weather Tough Intl Corp

Saul E. Ashkenazi has over 18 years of sales and licensing experience at SDI Technologies Inc, a leading manufacturer and marketer of consumer electronics. Mr. Ashkenazi also co-manages his family’s investment entity, Ashkenazi Capital LLC, which invests in securities, real estate, and alternatives.

Simon Douek

Titles
Principal - Cool Brands LLC
CEO/Principal – Five Oak Brand Management
CEO/Principal – ABS by Allen Schwartz
EVP Sales & Marketing – Weather Tough International Licensing

With more than three decades of success in the business world, Mr. Douek is an undeniable leader and innovator when it comes to strategic investments and brand-related activities. His extensive network has enabled numerous licensing agreements for brands around the globe, as well as various acquisitions—all with a skilled hand guiding them every step of the way! As U.S President at a private educational institution he not only champions innovation but also gives back by providing over 1,000 students with access to knowledge they might otherwise lack - further cementing his profound impact on our society today.

Joseph Abadi

Titles
Director, Business and Legal Affairs - Cool Brands LLC
Director, Business and Legal Affairs - Weather Tough International

Joseph Abadi is a seasoned attorney with deep experience in intellectual property transactions. Mr. Abadi’s practice areas include acquisitions, licensing, trademarks, marketing and celebrity endorsements, confidentiality, corporate, finance and general business law. His clients have included brand creators, artists, social media influencers, designers and manufacturers in both startups as well as well-established international businesses across a variety of industries. Mr. Abadi utilizes his business experience as in-house counsel to achieve a deeper understanding of all business parties’ goals in any given transaction. Mr. Abadi maintains strong community relationships and is a supporter of local charitable organizations.

Celia Rao Visconti

Titles
Brand Marketing Consultant - Cool Brands LLC

Celia Rao Visconti is a versatile “C” level global marketing executive with an extensive career in fashion, retail, high end jewelry, beauty and the travel/hospitality space at top brands including Hermes, Patek Philippe, Elizabeth Arden, Giorgio Armani, Tommy Hilfiger, NY & Company, and Chicos. She is a dynamic leader with a proven track record in brand building, brand launches, brand repositioning, building e-commerce sites and overseeing the path to purchase funnel to create revenue streams and achieve KPIs.